Millwall Football Club is delighted to announce a new multi-year partnership with Gusbourne, the Official Sparkling Wine Supplier. Gusbourne, the Kent-based English sparkling wine producer, will become the club's Official Sparkling Wine Supplier. Founded in 2004 and still based on its original estate in Appledore, Kent, Gusbourne has grown from a young, ambitious producer into one of the most decorated names in English wine.

What happened?

The partnership will see Gusbourne wines stocked throughout hospitality areas at The Den, with Gusbourne sparkling wine served as the Official Welcome Drink in Club 1885, the Club's premium hospitality suite. Gusbourne and Millwall will also work together on exclusive giveaways and activations for supporters throughout the season, giving fans the opportunity to experience the multi-award-winning wine first-hand.

Why it matters for Millwall Football Club

This partnership is a great fit with Millwall's wider hospitality strategy of showcasing and championing the best English produce wherever possible. With Gusbourne's vineyard being just down the road in Kent, Millwall is proud to now be able to pair its premium matchday experiences with the high quality and craftsmanship that Gusbourne is known for off the pitch.

What comes next?

As part of the new partnership, Gusbourne wines will be stocked throughout hospitality areas at The Den, with Gusbourne sparkling wine served as the Official Welcome Drink in Club 1885. Gusbourne and Millwall will also work together on exclusive giveaways and activations for supporters throughout the season.

League standing: 2nd in Championship, 3 pts, 1W-0D-0L from 1 games, recent form W. Goals this season: 2 scored, 0 conceded (+2 goal difference).